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Why Your Business Needs an Explainer Video

By lunamik / October 10, 2016

Having trouble with online marketing? Or does your business simply need a better website? Explainer videos are short videos which are often the centrepiece of a company’s web page. These videos explain the basic details of the company in a way which better interacts with customers than pictures and block text. In addition, they are proven to help improve your business’ web impact and overall marketing success. Continue reading for five reasons why your business may need an explainer video.

  1. Search Engine Optimization

In the complicated world of online marketing, there a some odd tips and tricks which can help boost your websites positioning on a Google search page. This practice is known as search engine optimization, and it is essential in effectively reaching customers in the present day. One of the largest factors of search engine optimization is the average amount of time users spend on the site. While your site may have engaging copywriting that intrigues customers, you are losing out on really captivating your audience with an explainer video that will keep them on your site.  Explainer videos can hook even the most uninterested consumers for at least 30 seconds. This can be compared to the 1 or 2 seconds it takes most people to navigate away from a dull website.

  1. Make More Sales

Besides the obvious advertising potential of explainer videos, they are also extremely effective at tracking customer attention and generating additional business. Site owners are able to compare the statistics of video viewers and total online customers. This information can help business owners make decisions for future videos to capitalize on buying trends. In addition, it has been shown that customers are 85% more likely to purchase a product from a company after viewing their explainer video.

  1. Increase Customer Knowledge

It can often be difficult to fully inform your customer base while keeping their attention. Large amounts of text can cause customer confusion, leading to a complete disconnection from your products or services. While companies love to stuff their homepages with paragraphs of history, accolades, and accomplishments, potential customers do not have time for these things. An explainer video can condense 5-10 minutes of reading into a 2-minute viewing experience. By offering a more convenient means of learning about your business, customers will be more informed and likely to make a purchase.

  1. Free Marketing

With 1.96 billion people using social media sites worldwide, your brand must be able to reach these platforms in order to survive. Effective explainer videos have the ability to be shared on social media sites such as Facebook, Twitter, and Google+. After providing your services to various customers, encourage them to share your video with their friends and family. Your video will be instantly displayed, positively supported, and market your business for free.

  1. Showcase Your Personality

The world of business is built through ongoing customer relationships. While there are many brands of baby soap available to consumers, people are likely to associate with Johnson & Johnson because they are “a family company.” A business personality is a human connection that your business is able to establish with real-world customers. In an explainer video, you will be able to showcase the aspects of your company which cannot be seen in stocks or product descriptions. If you are a company which supports the employment of military veterans, an explainer video would be the perfect opportunity to quickly state this point and highlight some of your veteran staff. No matter what makes your business unique to customers, using an explainer video to highlight your brand’s personality truly is the best!

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