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Why Videos Sell Products So Well

By lunamik / October 31, 2016
Industry

When it comes to online marketing, one of the biggest challenges that even the best professionals face is creating content that people will remember. In today’s fast-paced world, the average person encounters an overwhelming amount of information and advertisements on a daily basis, which makes it difficult for any particular message to stick out in an individual’s mind. Even the most well-thought out and convincing blog posts and the most memorable articles often get lost in the vast universe of information that is the internet.

 

But one thing that seems to work in making sure your content stands out is the creation of videos. Videos are a great way to sell products, and they bring about great results for companies that choose to use them. But why? Here are a few of the reasons that using videos to sell your products can be a great idea for your business.

 

Videos are memorable

While written content such as articles or blog posts might contain pictures to accompany the words on your audience’s computer screen, it still cannot match the level of memorability that comes from a video. The sounds, pictures, and words, all come together at the same time in a video in a way that gives it so many more aspects than written content will ever be able to imitate. This makes videos much more likely to stand out in your audience’s mind.

 

Humans are very visual

Our brains are wired in such a way that we are more likely to remember pictures than words. As much as we may have adapted to reading articles, blog posts, and more, videos provide a visual aspect that written content simply does not provide, and that makes it stick with us much longer than a simple article or blog post.

 

Videos are extremely shareable

 

Something about long pages of text is much more intimidating than merely having to press the play button and watch a video, even if each takes about the same amount of time to consume. When people see a video, they are much more likely to watch it because it takes a lot less effort on their part—and if they find the content interesting, they are also more likely to share it with their friends who they think could also benefit from what you have to say. Those friends, in turn, are much more likely to actually watch the video than they are to read an article someone sends them. It all comes down to what is easiest for your audience to consume.

 

Viewers are more likely to buy

The numbers are in. Studies show that those who watch a video about the product are more likely to buy it. Whether this is because they remember the product better or because it makes a better impression, there is a significant increase in the number of viewers that become buyers when they watch a video on your webpage.

 

Even non-viewers are more likely to buy

Studies also show that even those who don’t watch the video on your page show a significant increase in likelihood to buy your product. Even just offering visitors the option to watch a video, even if they choose not to, turns out to be a selling point. While this is unexpected, it is definitely noteworthy! With this in mind. it’s a fair assessment to say that online retail giants like Amazon, Jet and even Airbnb in the experience market. You’ll start to see an influx of video showing off these products and spaces in new and exciting ways.

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