The Fast Guide To Your First Corporate Production
Despite its unwarranted stereotype, the trade of corporate video production never lends a dull moment. When you’re in the game, you encounter a tonne of different faces and personalities from all walks of life. In addition, most corporate videos encompass practically anything that a company should need whether it’s for recruitment, training, commercials, brand content, social media and other films that feature the brand. And why is this important? Well not only are you keeping your toolkit sharp in a diverse range of environments, but the sheer level of self-education you’ll receive along the way is unparalleled. Due to its variance in projects, you’re bound to come across a project that you actually have an emotional investment in, and with that being said; that’s the best part of making a corporate video… You’re actually going to be paid to do something you enjoy doing, and not too many people around the world have the luxury to say that. So, here are some tips to help you make the best corporate brand videos.
Find a Client
The most important part before you start is that you first have to find a client that will pay you for a job well done. This means you have to step-up your skills in order to land a client. Networking is a big advantage when finding clients. You have to reach out to your networks and try to meet potential clients. Sure, there are platforms that can help you find a client, but nothing beats the effect of personally being there face-to-face. In the long run, talking to a lot of people and meeting numerous clients is the best way to build a strong and large network.
Make the Pitch
After finding a potential client, the next step is making the pitch or making an offer on what you can do for them. The moment you setup a meeting with your client, you should already have an idea regarding what your client wants and a background of the business that they do. From there, you can build a plan that will also showcase your strengths as a creator of corporate videos. Once you show your client that you know how to tackle and deal with their projects, the more they’ll grow confidence on your skills.
Prepare the Script
After successfully landing the project, the next step you have to deal with is the script and pre-production. The script will practically be your guide on how you will proceed with your corporate video – think of it as a map to your production. To make sure that you keep your client happy, it would be best to involve your client every step of the way. Transparency is key as it will be difficult to make changes after you’ve finished with the production.
Schedule The Shoot
The next phase involves the scheduling of the shoots and other requirements for the video. A schedule will be very helpful in keeping you right on time. Aside from that, it will also aid in organising the process of completing the video into three parts: production, shooting, and editing. The more organised and prepared you are, the happier your clients will be. Plus, if any unexpected hiccup should occur in any stages of production, you’ll be more equipped to overcome the issue.
Execute The Shoot
After all the schedules and planning are taken care of, the next part is the execution. With the new technology camera models nowadays, obtaining high-quality footage is not as expensive as before. You don’t even need big bulky equipment anymore. A camera, tripod, sound recording, and lighting is all you need to create high-quality corporate videos. By that token, it’s not what you have, but what you can do with it. If you anticipate that your new project will require some advanced techniques that are out of your skill range, then rehearse and get up to speed before the shoot!
If you don’t know where to start out in terms of what editing software to start using. Here is a short list ranging from beginner level to advanced.
Lunamik‘s studio favourite would have to be Premiere Pro due it’s supreme versatility and user friendly interface.
But if you’ve already found your way around an editing program, listen up, because as straightforward as this part of the process may sound, it’s important that you keep your client up to date in where you’re at. The sole reason for this is that editing footage can be incredibly time-consuming and taxing, so you’re going to want to make sure you’re heading the right direction the vast majority of the time. If you’ve organised for rounds of iterations and changes from the client, be sure to get them involved early on in the process so you can withhold a solid idea of what they’re after in post production. There’s nothing more grinding, then having to go back and make continual changes because you’re confused about what they want, although, in some cases, this back-and-forth game is inevitable. So try and learn as much as you can from the process so that you can better inform your future projects.
Image by Pexels
As there’s many different ways of delivering video due to a vast number of formats and codecs, ensure that you know where your video is going to end up. The last thing you want to do is barrage your client is video technicalities, because the chances are, that they won’t have the slightest clue of the differences between varying file types – nor should they. So do your homework and find the export options for your client based on their needs You’ll want to make the handover process as smooth as possible to leave them with a positive impression. This will be crucial for obtaining repeat business!