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Take Your Videos to the Next Level By Adding a Call to Action

By lunamik / October 21, 2016
Strategy

One of the most important things in writing content to promote your business is including a call to action. That is to say, what do you want your reader to do? Buy your product? Contact you for a quote? That should be explicitly stated in your content itself.

Video content, however, is often much more effective than written content. But that doesn’t mean that it should be exempt from this rule.

Explicitly stating your call to action in your video makes a huge difference in how much it will impact your conversion rates, sales, and—of course—profits. Give your business the boost it needs by adding a call to action to the video on your website.

Here are some tips on getting the most out of your call to action so you can get the results your business deserves:

State your call to action throughout your content

 

Your first instinct might be to close your content with your call to action, as a convenient way to sign off. You’ve probably seen countless videos ending with something along the lines of: “Call us today to book,” or “Get in touch with us now for a quote,” or the ever-popular “Buy now!”

However, it’s important to ask yourself how much of your audience is going to make it to the end of your video.

You can expect to lose one fifth of your audience in the first 10 seconds, one third in the first 30 seconds, and nearly half of your audience will be gone before the first minute is up. So, what do you do?

Make sure you put your most important information towards the beginning of the video in order to reach the largest audience possible.

Limit the specific actions in your call to action

 

This is a tip a lot of people don’t expect—after all, it’s a call to action, so why should you limit the actions in it? The goal is not to overwhelm your viewer. You don’t want to ask them to share, sign up, subscribe, and buy your product all at once.

Ask yourself what they are most likely to do, and what would be most helpful to you. If you ask for only two of the above things, you’re more likely for them to do anything at all than if you asked for all four.

Put your call to action elsewhere

 

Just because the content you’re making is a video does not mean that it’s the only place you can put it.

You might not even want to put it in the video itself at all. You can always put your call to action in the description of your video, on your YouTube or Vimeo Channel landing page, or elsewhere if you think having it in the video seems too pushy.

Make your call to action flow with the content

 

You don’t want the video you worked so hard on to seem choppy and non sequitur as it flows into your call to action. Make sure that your call to action flows well with the rest of your content, and that it is enjoyable to your audience.

Let your creative juices flow when deciding how to present your call to action—it’s possible for your call to action to blend so seamlessly with your content that your viewer doesn’t even notice it’s there.

Try to make a strong, enjoyable call to action, but be careful not to lose focus of your video’s goal.

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