Stages of Editing a Corporate Video
All preconceived notions aside, editing a corporate video can at times, actually feel a lot easier than editing any other video, be it product, concept or music based. So, if you haven’t got any experience editing videos in the past, then it shouldn’t be that difficult to start learning. The key to a successful video is good planning from production up to the editing and rendering of your footage. A great technique to keep you right on track is to create a script and storyboard that you will follow. There can be some deviation but the storyboard will ultimately be your guide to achieving your corporate video goal.
When it comes to creating corporate videos, the greatest challenge is to please the clients. Dealing with the clients can be at times difficult because at the end of the day, what they want is what you will have to do. Why? Because they’re the one’s paying you. So, it requires patience and hard work especially when there are numerous requests and editing requirements. But then it’s also crucial, to be honest with your client and set an attainable goal at an allotted time.
The three major steps when editing a corporate video includes the Story Stage, Rough Stage and the Final Stage. The editing part of the corporate comes after you have finished gathering raw materials, footage and clips for the project.
- The story stage involves all the pre-production activities and consists mainly of planning and the layout of how you want to use your footage and material. It is composed of key assets needed such as the clips, material, footage, audio and any other elements that are crucial to the video’s key message. At this stage, it would be highly advised that you engage your client to an open brainstorming meeting in order to assess what they expect from you. At the same time, you can also show them your plans or ideas for the goals they want to meet. You must be open minded and welcome requests or suggestions to make sure that your client feels that they are part of the whole video project. This is where you arrange the raw videos in a general flow that give an idea how the video will turn out. Once you get the go signal from your client to proceed, you can now start to do the next stage. Lunamik highly recommends that if there’s any stage where you should aim to put in the most work, it’s this first stage. Here you’ll get the most bang for your buck because having a clear plan, and visual idea about what your client actually wants means that your editing time will turn out a lot quicker, you’re going to make the process a lot simpler for them, and you’ll have a lot more fun doing it.
- The rough stage is when you start patching up the broken clips and video footage. Note, if you haven’t started to incorporate the music already, you should consider trialling a few tracks to get an idea of the finished product, as music can often be half the picture. So here’s a great place to source licenced music for your projects. This is where to cover up the awkward ending or transition from one clip to the other. This process entails a lot of time and keen observation in cleaning up every small bit of your video. You want to have a corporate video that has clean transitions without any awkward pauses. This is also the stage where you can add effects and other adjustments that will improve the quality of your corporate video.
- After you have finished with the rough stage, the last step is the final stage. At this point, you should only be doing minor edits such as stabilisation or colour correction. You must have already rendered the video into a continuous playable file. Final touches such as final audio sweeps are what you really do at this stage. Once you are satisfied, you can now present this to your client as your output.