How Medical Videos Can Work to Better Your Practice
Creating a sense of community and trust is paramount in the medical industry. Customers want to know that they are in good hands and that their medical providers are personable and empathetic. Because many patients only visit the doctor a few times a year, and when they do they are often sick, it can be challenging at times for providers to establish firm positive connections. For emergency care practices, this can be even more difficult, as most patients are not regular clients.
Fortunately, new digital media tools can help medical practices establish a positive and personable image, and connect to patients before they even walk in for an appointment. Including videos throughout your website, can benefit your practice in many ways, from branding and marketing to patient outreach and support.
Below we have outlined some of the main ways that videos can better your practice.
- Set a comforting tone
When patients are looking online for a new medical practice, they are searching for doctors who are both knowledgeable and caring. Having a welcome video on your websites home page, for example, is a great way to reach out to potential clients, inviting them in by introducing your medical team. While you could do this in written form, having a video is a much more personable presentation of your practice that can set a comforting tone through visual and auditory cues.
Including video testimonials is another great way to reassure potential patients of the reliability and quality of your services.
- Customer outreach and community
Adding helpful video content to your website can create a sense of community and outreach. For example, you may want to include videos about common flu symptoms, various recommendations for minor aches and pains, advice on how to treat an injury after your doctors visit, and other useful content that patients can refer to before and/or after setting an appointment. Your website can also be a springboard for important video announcements or educations content.
- Improve your digital presence
Hosting videos online can add to your digital presence, increasing your brand’s visibility. In addition to posting videos on your website, your practice could post videos on social media accounts as well such as Facebook, and now even Instagram. Making these videos shareable can create a network of links that could attract traffic back to your website or affiliated social media pages.
By posting quality videos online, you are also communicating to patients that your practice is modern and innovative.
- Increase your SEO
SEO, or search engine optimization, means that your practice shows up higher on Google and other search results. This means that potential patients in your area can find your practice more easily, potentially choosing to make an appointment with you rather than your competitors. including more content on your website can help improve your SEO ranking.
- Check in with patients
Including a thank you video in an email to patients can be a great way to show that you care and that you are interested in following up. This type of video serves as a reminder that your practice is dedicated to customer support.
These are just a few of the benefits that videos can provide to your practice. Most importantly, videos are powerful tools that can help you create a modern sense of community and outreach, while allowing you to take ownership of your branding and marketing by creating a positive image for your practice.