Everything You Need to Know About Putting Your Videos Online - Video Production Melbourne | Lunamik FaceBook Twitter
Sign up to the Newsletter!

For the latest news on film,
branding, photography and design.

Blog

Everything You Need to Know About Putting Your Videos Online

By lunamik / November 17, 2016
Strategy

If you are looking to create video content to go on any popular video website, it is important to know your audience is you want to maximise the affect and reach that your video will have. Not all popular websites you can upload your videos to are created equal, and it is a good idea to know the difference between them if you want your video marketing techniques to be successful. To make things easier on you, we have compiled everything you need to know about putting your videos on the internet.

Google, Facebook, and YouTube are the most successful platforms.

As some of the biggest names on the internet, this news does not come as a shock at all. The reason they are the best platforms to use is because they provide users with the best support, service, and functionality. Vimeo is also climbing these ranks, but still is not in quite the same league as the others.

What does this mean for you? Well, if you are planning to share videos with an online audience, whether those videos are made for professional or personal purposes, you are probably going to want to share those videos on some combination of the aforementioned platforms. Here’s what you need to know about the differences between posting your video on each of them:

Facebook

 

In early 2016, the CEO of Facebook, Mark Zuckerberg, claimed that 100 million hours of video were watched every day on the website, with 500 million users being daily watchers. If you want to tap into that huge audience, you need to pay careful attention to the types of videos people are watching.

The ideal length for Facebook videos is between 30 and 60 seconds. Studies show that, in essence, the motto you should follow for Facebook is “shorter is better.” Many people have reported success in increasing their number of views by simply cutting down on the length of their videos.

Another thing you should definitely keep in mind about Facebook videos is the fact that they start auto playing when scrolled over, but they do so on mute. As a result, it’s smart to make sure that your video is just as effective on mute as it would be with sound, and it needs to grab their attention in the first few seconds.

 

YouTube

 

Nearly one third of internet users use YouTube, so this is an audience you do not want to lose. YouTube also allows more freedom to content creators, as they can expect to hold user’s attention for longer. The ideal video length is around 3 minutes. It’s important to note that, after that, the longer the video gets, the less engaged your viewers will be.

YouTube offers a lot more versatility than Facebook when it comes to style. Videos do not need to be able to be understood on mute. With the ability to use all of the potential that sound and freedom to make a longer video have to offer, many content creators prefer to make videos designed for YouTube over Facebook.

Vimeo

 

For those looking to create longer videos, Vimeo is your best bet. Content creators can expect to hold their audience’s attention on Vimeo even longer than they can on Facebook, with the ideal video length being somewhere between 3 and 5 minutes. Unlike Facebook, you don’t need to catch your audience’s attention so quickly because you can expect them to stick around a little bit longer. The Vimeo community allows users to share professional videos with specific audiences, so you can have a lot more control over making sure your video is going to reach your target audience. Usually, your audience is going to have an interest in your niche, making them more likely to watch the entirety of your video.

It’s good to know, however, that Vimeo videos tend to have a lot more creativity cinematography, and storytelling aspects than Facebook and YouTube. And with its new Vimeo for Business addition, this platform has quickly become a crowd favourite at Lunamik. Motion design and animation are rewarded on this platform, as well as narrative shorts, so if you are going to create a video intended for Vimeo, make sure your creative juices are flowing!